Mobility as a Service

Mobility as a Service (MaaS) is a mobility distribution model in which all of a customer's major transportation needs are met from a single platform by a single service provider that orchestrates each individual transport service component to meet a customer's end-to-end service expectations.

Typically, services would be bundled in to a package similar to current mobile operator services.

Mobility as a Service is explained also in a video below made by the Finnish Ministry of Transport and Communications.

 

Mobility as a Service: first-class service at second-class prices

Consider if you would have a trusted service provider taking care of you mobility needs just like a mobile operator. The only choice you would need to make would be who to trust to meet your needs and how much time should be allowed before ordering your ride. Your transport service provider would take care of all your transport needs locally, and for travel abroad, your roaming charges would also be taken care of by the same provider. You would get your own "Spotify of transportation".

In MaaS distribution model all of a customer's major transportation needs are met from a single platform where services are bundled in to a monthly packages. Overall, MaaS depends on viewing the provision of transport as a co-operative, interconnected ecosystem, providing cost-effective services that are personalised to meet customer needs.

Below you can see examples of a possible monthly packages.

MaaS packages 01

 

Why do we need it?

The world is moving towards everything-as-a-service thinking. The needs and expectations of the users are becoming more demanding and fragmanted, whilst the available resources to developing transport systems are decreasing. Income from fuel tax is declining, there are less opportunities to build new infrastructure in cities and the adverse impact of congestion is now a highly visible problem.

change transportation


Consumers spend on average approximately 300 € per month on transport. For an operator that takes care of all transport needs of the consumer the Average Revenue Per User (ARPU), a primary measure of business performance for mobile network operators, is potentially very high. Typically, the ARPU for a mobile phone user in a developed country is below 30 € which means that potential market for MaaS is over tenfold that of mobile phone markets. Overall, the size of the mobility market is estimated to be around an inconceivable 4-6 trillion € worldwide.

So what are the benefits then..

Public sector benefits

  • improved effectiveness of the transport system, enabled by comprehensive use of ICT
  • more efficient allocation of resources (based on real needs of end user)
  • growth in employment and stimuli generated by new businesses (public sector as an enabler)
  • improved traffic incident management and more reliable transport system through advanced data deployments

Business benefits

  • profitable markets for new transport services
  • renewed opportunities for the traditional transport and infrastructure business sectors as part of innovative service concepts and co-operation
  • smarter transport connections for all sectors

 

Where can I buy this?

No need for a long waiting time anymore - industry is being hit by a tsunami of digitalisation and first services will be available in 2016. Follow us on Facebook and Twitter to be first once to get the news.

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marko.forsblom (at) its-finland.fi

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tel. +358 40 544 5151
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