20 European organisations has joined forces to establish the first Mobility as a Service (MaaS) Alliance. This new initiative will work towards a truly European and common approach to MaaS through public and private stakeholder cooperation, providing the basis for the economy of scale needed for a successful implementation in Europe.
The key concept behind MaaS is to put the users, both travelers and goods, at the core of transport services, offering them tailor made mobility solutions based on their individual needs. This means that, for the first time, easy access to the most appropriate transport mode or service will be included in a bundle of flexible travel service options for end users.
The MaaS Alliance builds upon the momentum and drive achieved during the last European ITS Congress in 2014 hosted by Helsinki, where MaaS received political support from the Finnish government. "MaaS is a new approach to changing mobility markets. It relies on existing and developing transport services and has huge chance for global scaling", says the father of the concept Sampo Hietanen, CEO of ITS Finland.
According to Rasmus Lindholm, ERTICO's Director of Communications and Partnership Development: "MaaS has the potential to fundamentally change the behavior of people in and beyond cities, hence it is regarded as the biggest paradigm change in transport since affordable cars came into the market".
Founding Partners of the Mobility as a Service Alliance include Aalborg University, AustriaTech, Ericsson, ERTICO – ITS Europe, Federation International de l'Automobile (FIA) Region I, Finnish Ministry of Transport and Communications, Helsinki Business Hub, IRU, Connekt, ITS Finland, ITS Sweden, ITS Ukraine, MOBiNET, National Mobile Payment Plc. (Hungary), Swedish Ministry of Enterprise and Innovation, Finnish Funding Agency for Innovation (Tekes), Transport for London, Vinnova, University of Tampere and Xerox.
"Bundling services to simplify access to mobility is a key step to ensure the best use of all modes of transport. FIA Region I call upon the transport community to develop and combine these services based on the public's concrete needs. In the FIA, we believe mobility must be safe, sustainable, accessible and affordable for all", says Jacob Bangsgaard Director General FIA Region I.
Due to its open nature, the MaaS Alliance welcomes other Partners to join. This would contribute to the success of this new joint venture, as it will allow taking the needs of all stakeholders into account.
Picture: Finnish Minister of Transport and Communications Anne Berner, Director General of FIA Region I Jacob Bangsgaard and Director of Communications and Marketing of Xerox Richard Harris at the official launch event for MaaS Alliance 6th October 2015 at the Finnish Pavilion in Bordeaux ITS World Congress. ©ITS International