Helsinki Calling: How to make money with ITS? Good service to journeys and transports via evaluation and piloting

Finland has recently become a technology startup hub for nordic Europe. Helsinki is well known of successful startups that has recently led to magnificent exits like game companies Rovio and SuperCell. Finland is a place where a venture capitalist can meet most promising tech entrepreneurs of tomorrow. The whole country is also a living laboratory of new mobility.


Are you looking for an "Uber" of tomorrow?

In the video:

Finland based Rightware Oy's Kanzi-tool became famous because it had central role in making Audi TT:s new virtual dashboard, the whole new way to look forward in your car. Rightware started as a startup and is now market leader in User Interface technology serving mobile, automotive and other embedded industries.

Ada Drive Oy is bringing the car service and repair procedure from "nightmare" to daylight by giving an own digital account for every car and streaming the process of service and repair.

Watch the video here:

The global intelligent transportation system market is expected to grow at least 11 % from 2014 to 2020. Countries all over are facing difficult traffic related problems like grid locks, worsening infrastructure, pollution and too fast expanding populations in big cities. The world of transportation is changing and new technology has a key role in this transformation of mobility.

If you would like to know more about the people and high tech ITS business, join ITS European Congress in Helsinki 16.-19.6.2014 to hear more.


Good service to journeys and transports via evaluation and piloting

The mission of Finnish Transport Agency FTA is to operate the road, rail and maritime transport networks of Finland. We aim to carry out the mission as efficiently as possible. The public sector budgetary restrictions result in need for prioritization, seeking an optimum between providing the best possible service to the customers (travelers, companies, authorities, and others) and keeping within the budgets also in the long term.

The approach chosen by FTA has been to define levels of service. These levels have been defined to journeys and transports, as these are our actual customers as transport network operators. The key service level factors have been identified as

    • Safety
    • Travel time
    • Predictability
    • Controllability
    • Availability
    • Comfort
    • Accessibility

The idea is that policy and decision makers will determine the minimum and objective levels of service, which the FTA and other stakeholders involved will fulfil with their tools and services. On the other hand, we will maintain the problem oriented approach, which has a very good track record. Hence, we are working towards an efficient balance of the problem-oriented and service level approaches.

For ITS this means good opportunities. ITS solutions can remove transport problems efficiently and will be especially crucial to some service level factors such as predictability and controllability in addition to providing tools for safety and travel time. In order for the potential ITS solutions to be fully utilized we need to know the impacts and benefit/cost of different ITS solutions in different conditions.

In 2013, a comprehensive inventory of the impacts and benefit/cost of all ITS solutions in road, rail and maritime transport was carried out. Now we have started to fill in the gaps of knowledge indetified in the inventory by commissioning evaluation studies, starting with the ITS solutions most likely to be deployed in a large scale in the near future.

For the same purpose, FTA is also initiating and supporting a number of pilots. In addition to assessing the performance, impacts and socioeconomic feasibility of ITS solutions, pilots are an important link in the innovation cycle, where an idea is developed into a finished service or product. Some of the ongoing pilots are described below.

The E18 Oslo - St Petersburg corridor running through southern Finland from Turku to the Russian border has acted as a piloting ground since 1990's weather controlled road. Now the FITSRUS pilot involving a multitude of Finnish and Russian stakeholders is dealing with automated weather services, automated incident detection and alert system, reall-time traffic and travel time information service, public transport information service, and an HTML5 based multi-service platform for travel chain optimization.

The Traffic Lab is piloting the emergence of a digital transport service consumer market by testing new cooperation and business models in public private partnerships. The aim is achieve the voluntary instalment of on-board units facilitating ITS multiservice use in up to 60 000 vehicles. The FTA and other public sector stakeholders have committed to Traffic Lab by agreeing to purchase information required for authority services. For the part of FTA, such services are for instance safety-related traffic information as specified by the EC Delegated Act for ITS Directive's priority action c), incident management, and winter maintenance.

FTA has also intitiated piloting of road surface condition floating vehicle data, where heavy vehicle fleets equipped with plug&play devices assess road surface friction based on vehicle sensor data. Currently two different systems are being tested and piloted in Finland with very promising results.

The content and first results of the pilots are presented at the "ITS in you pocket" i.e. ITS in Europe Congress in Helsinki in June 2014.



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Toiminnanjohtaja Marko Forsblom
tel. +358 40 514 5100
etunimi.sukunimi (at)

Puheenjohtaja Karri Salminen, CGI
tel. +358 40 544 5151
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