Date: 13 November, 2025
Time: 12:00 – 18:00 (coffee served from 12:00)
Location: BioRex Tripla, Theater 1
Introduction: Business Driven ITS
In the evolving landscape of intelligent transport systems, the public sector sets the vision and goals — but it is the private sector that delivers the solutions. Business Driven ITS highlights the importance of collaboration, innovation, and market-driven development in shaping future mobility. This seminar brings together thought leaders and practitioners from across Northern Europe to explore how data, connectivity, and zero-emission technologies are being deployed to meet societal and environmental targets.
Registration
Program Overview
12:00 – 12:40
Coffee and networking
Moderator of the day
Jenny Simonsen, COO, ITS Norway
Opening remarks
12:40 – 12:55
Laura Eiro, Director General of the Data, Safety and Security Department, Ministry of Transport and Communications, FI
Session 1: C-ITS, Connectivity, and Autonomy
12:55 – 13:35
Facilitator: Ville Kilpiö, Ramboll
- Mika Rytkönen, Remoted
- Tõnis Oppi, Auve Tech
- Spencer Rigler, TRL
13:35 – 14:05
Break
Session 2: Data and Service Integration
14:05 – 14:45
Facilitator: Jouni Wallander, Solita
- Janne Lautanala, Fintraffic
- Eva Killar, Head of Department at the Ministry of Climate of Estonia
- Speaker from the UK
14:45 – 14:55
Sanghee Park, the Startup & SME Growth Support Division of the Korea Agency for Infrastructure Technology Advancement (KAIA) – Introducing KAIA and the Global Market Expansion Program (GMEP): Meet the Startups Shaping Tomorrow
14:55 – 15:25
Break
Session 3: Zero Emission Transport
15:25 – 16:05
Facilitator: Eemil Rauma, Virta
- Speaker from the FIN – TBC
- Liivar Luts, Head of Development Sector, Tallinn Transport Department
- Speaker from the UK – TBC
16:05 – 16:15
Marko Forsblom, ITS Finland – Closing remarks
16:15 – 16:25
Max Sugarman, ITS UK – Welcome to Birmingham
16:25 – 18:00
Reception
BioRex Tripla, Theater 1, Pasila
BioRex Tripla address: Mall of Tripla shopping center, 5th floor, Fredriksbergintie 2, 00580 Helsinki.(Pasila)
In cooperation:
ITS Finland, ITS Estonia (ITL), ITS Latvia, and ITS UK
| The event is supported as part of ISMEF, an Interreg Central Baltic Programme 2021-2027 project co-funded by the European Union. |  |
