City Representatives. Companies. Startups. Investors. Join the transformation.

Imagine the Citiverse in Tampere!
Imagine the Citiverse event brings together those who are ready to catch a glimpse of the unseen. Are you ready to peek into tomorrow’s technologies and their possibilities? Are you prepared to explore how the metaverse impacts industries, urban development, the experience economy, and the business world? Does the idea both excite and intrigue you, perhaps a little of both? You found the right place. Come and join the event on May 27-28, 2025 at Tampere Exhibition and Sports Center.
Registration
The Cityverse Challenge
Nine Cities. Nine Urban Challenges. Four Themes. Bold companies with innovative solutions wanted.
At IMAGINE the Citiverse, companies showcase their solutions to urban challenges directly to city leaders and engaged audience.
The event’s themes and challenges focus on:
Mobility
Seamless Solutions for Cities. The Citiverse shapes how we move, connect, and experience urban life.How can growing cities create the future of mobility—respecting the environment while making everyday life smoother for residents?
Safety and Resilience in the Citiverse
A resilient city provides its residents with a sense of security. Smart solutions help anticipate different scenarios and plan for a city that remains liveable and pleasant for all. The Citiverse brings new solutions within reach for vibrant and enjoyable urban spaces.
Citizen Engagement & Democracy
New ways to create an interactive city where everyone has a voice in decision-making—fostering belonging, social connection, and overall well-being. Let’s harness smart solutions to build future cities that are more inclusive, equitable, and participatory.
Sustainability, Environment & Biodiversity
When harnessed innovatively, smart technologies and data provide cities with solutions to protect our shared planet. Let’s get empowered by the citiverse to strengthen sustainable cities and their vibrant biodiversity. The seeds of solutions are planted here.
ITS Finland memebers

- You are warmly welcome to ITS Finland’s Innovation Lounge during Imagine Citiverse 2025. If you would like to participate, please make a binding registration at the ITS Finland office. This will give you the opportunity to get a free presentation place in the lounge.
Contact
Alex Gyllenbögel alex.gyllenbogel@its-finland.fi +358 40 500 2070
Important highlights
What is Imagine Citiverse 2025?
- Nine cities from around the world with specific problems that need solving
- Companies get a chance to present their solutions to the city leaders
Four Key Themes:
- Mobility
- Safety & Resilience
- Citizen Engagement, Democracy & Wellbeing
- Sustainability, Environment & Biodiversity
Mobility Challenge #1
Aurora, USA
Aurora’s initiative aims to create a zero-carbon MaaS platform that connects key locations such as the Fox Valley Mall, Hollywood Casino, and Downtown Aurora, while leveraging existing ecosystem solutions. The challenge seeks to:
- Reduce Carbon Emissions: Develop a transit platform that significantly cuts emissions, contributing to a cleaner environment.
- Enhance Connectivity: Improve access to major attractions and economic hubs, fostering community engagement and stimulating economic activity.
- Enhance Connectivity: Improve access to major attractions and economic hubs, fostering community engagement and stimulating economic activity.
- Promote Innovation: Utilize cutting-edge technologies like digital twins, IoT, and AI to deliver an efficient and reliable transit experience.
- Encourage Collaboration: Leverage public-private partnerships to minimize resource strain and ensure the program’s long-term sustainability.
Aurora invites innovators to design a seamless, integrated transit solution that sets a benchmark for sustainable urban mobility. The platform should incorporate emerging technologies like AR/VR, metaverse integration, and blockchain to create a futuristic user experience.
Mobility Challenge #2
Istanbul, Turkey
- Istanbul faces challenges with fast urban growth, a large population, and complicated transportation. Its varied geography and risk of earthquakes require practical solutions.
- The city also struggles with air and noise pollution due to heavy traffic and industrial activity. Using smart technologies to manage the city sustainably is essential. It is also important to upgrade infrastructure to meet the growing demands of the population. Addressing pollution, particularly air and noise pollution caused by traffic and industry, is a priority for the city’s health and environment.
- Additionally, preparing for natural disasters, especially earthquakes, is crucial to protect residents and ensure the city’s resilience in the face of emergencies. Balancing development with environmental and social needs is essential for long-term sustainability and a better quality of life.
Mobility Challenge #3
Phoenix, USA
- Concept: Advance the existing digital twin created by city partner organizations (Downtown Phoenix Inc. and Arizona State University), or develop a new twin through another technology platform, to identify optimal, digital shaded pathways (existing shade and optimal locations for future shade –connecting “cool corridors”) throughout the city that will come to life through implementation in the physical world – connecting to public transportation, bicycle pathways, rideshares, canal systems, etc.
- Additional: Utilizing data sets, existing real-time data (through partners like google), sensor technologies in the streetscape, etc., the digital twin will empower City leadership teams to identify current shade and determine the optimal areas for additional shade (manufactured and natural), where people are biking, walking, using public transportation and ridesharing apps, as well how best to position shade installations for optimal outcomes, and/or mechanical shade to move with the sun. The project will connect “cool corridors” throughout the city, which include access to chilled water and bicycle service hubs.
- User Experience: Residents and visitors will have access to a virtual map, with directional options (voice, digital maps, prompts, etc.), with accessibility features, to guide them through shaded areas of the city and access to amenities including chilled water.
Mobility Challenge #4
Rotterdam, The Netherlands
The City of Rotterdam, Netherlands, is rapidly advancing in its Citiverse strategy, which is powered by a high-end digital twin and the Open Urban Data Platform (OUP). These tools are at the heart of the city’s efforts to address one of its most pressing issues: water management and resilience. Given that much of the Netherlands lies below sea level, flooding poses a significant risk to citizens, businesses, and infrastructure—including Europe’s largest port. Rotterdam’s Water & Resilience Challenge aims to leverage the Citiverse to:
- Predict: Use advanced data modelling to forecast flooding scenarios.
- Mitigate: Develop solutions that proactively reduce flooding impacts.
- Respond: Enhance response capabilities for faster, more effective action during crises.
This challenge extends beyond flooding to address broader water, resilience, and safety issues. Rotterdam invites innovators worldwide to propose creative solutions that integrate with the city’s digital twin and OUP, ensuring the safety and well-being of its citizens while setting a benchmark for urban resilience.
What is in it for the companies?
- Direct collaboration with a city beyond the event – Winning companies will work closely with a city committed to exploring how to implement their solution in a real-world urban setting.
- Feedback from the Jury – Receive tailored insights from mayors, CTOs, CIOs, and Executive Directors.
- Facilitated Follow-ups – The IMAGINE Team will ensure communication remains open between the city and the company after the event and will track progress in the collaboration.
- Personal introduction to investors – Companies will be connected with relevant investors aligned with their sector and growth stage.
- Introductions within the Urban Innovators Global community – A unique group of urban innovation experts from across the world which helps cities
- Guaranteed speaking slot for returning winners at IMAGINE 2026 – A platform to showcase your progress and impact over the year.
- BABLE’s “Use Case of the Month” Award – Winners will receive a dedicated feature in BABLE’s email newsletter and social media.
Also five more challenges from Madrid, Genova, London, Tampere and Valencia!
- If your company has a solution to a city challenge, Imagine Citiverse invites you to apply now and present your ideas live at IMAGINE 2025 in Tampere. The deadline for applications is 31 March.
- You can apply through the application portal at the website of Imagine Citiverse 2025.
- You are also more than welcome to meet ITS Finland at the Innovation lounge during the Imagine Citiverse 2025 event.
Discover the highlights of last year’s event
The Digital Shift is Here—Be the One Who Steers ItRMATION
We are on the edge of a new, digitally infused era that seamlessly integrates into our lives, businesses, and cities.
Metaverse, AI, digital twins, immersive tech, citiverse… Do you feel lost in the jungle of all the tech terminology? Or do you already speak this language fluently? Either way, Imagine the Citiverse is the place for you.
This is where cities’ challenges meet the solutions of businesses, with people at the very heartbeat of digital transformation. Don’t just follow the wave — help steer it.
Event opening hours
Tuesday 27 May 2025 at 9–17
Wednesday 28 May 2025 at 9–17
Contact info
Partners Contact info
City of Tampere
Tiia Joki
+358 400 636 838
tiia.joki@tampere.fi
City of Tampere
Jessica Stortz
+358 40 628 0275
jessica.stortz@tampere.fi
Exhibitor Contact info
Tampere Trade Fairs Ltd
Jani Veikkola
+358 44 717 0050
jani.veikkola@tampereenmessut.fi