Cracking the US Market: Insights from the Webinar
Understanding the US Smart Mobility Ecosystem
- Webinar Introduction: Sanni introduced the webinar ”Cracking the US Market,” part of the Ismet project funded by the Interact Central Baltic program.
- US Market Overview: Sarah Laliberte provided insights into smart mobility trends, policy shifts, and case studies relevant to Finnish and Estonian companies.
- Smart Mobility Trends: Autonomous vehicles, mobility as a service, smart logistics, 5G connectivity, and intelligent transport systems are defining the future.
- Policy Shifts: Regulatory changes in transportation planning and funding are presenting opportunities for innovators.
Opportunities and Strategies for Market Entry
- Investment Hotspots: Autonomous vehicles are thriving in Arizona, Michigan, and California, with projects like Waymo’s ride-hailing pilot and Cruise’s testing.
- Mobility as a Service: Public transportation in cities like Boston and Seattle is the backbone, but integration challenges remain.
- Smart Logistics and 5G: AI-enabled delivery planning, vehicle-to-anything communications, and smart traffic signals are reshaping logistics.
- Entry Strategies: Start with pilots, localize solutions, build relationships, find champions, and develop repeatable deployment stories.
Expert Insights and Action Items
- Fireside Chat: Marcus Suvanto, VP of Sales, North America, Kempower and Märt Kroodo, CEO, Founder, 1oT discussed patience and relationship-building as keys to market success.
- Customer Acquisition: Prove the technology’s value through pilots and proof of concepts before establishing a legal entity.
- Q&A Highlights: Sarah emphasized the importance of pilots and a strong elevator pitch.
- Follow-up Tasks:
- Identify pilot programs with US-based partners.
- Prepare a one-minute elevator pitch.
- Consider matchmaking services for advisors and distribution partners.
- Attend relevant trade shows and conferences.
- Hire local representatives to facilitate meetings.
Watch the entire webinar at YouTube here >>
Cracking the U.S. Market: Smart Mobility Insights & Opportunities for Finnish and Estonian Companies
Ready to explore the U.S. smart mobility market?
Join this exclusive webinar designed for Estonian and Finnish smart mobility, ITS, and ICT companies looking to scale globally. You’ll get insider insights into what’s hot in the U.S. market, learn who’s who in the ecosystem, and walk away with actionable steps to accelerate your U.S. go-to-market strategy.
Why attend?
You’ll gain:
- A snapshot of current U.S. mobility and ITS trends
- A map of key players across public/private and B2B/B2G landscapes
- Tactical advice on entering the U.S. market – what works, what to avoid
- Case studies from Estonia and Finland
- Insights into upcoming support opportunities like matchmaking and advisory programs
Exclusive Giveaway: Pitch Perfect Worksheet
Attendees will receive a free, downloadable “Pitch Perfect” worksheet – a U.S.-ready elevator pitch template tailored for smart mobility companies.
Agenda Highlights
- Welcome & Introductions – Meet EchovaTech, ITL Estonia, ITS Finland
- U.S. Smart Mobility Trends – From ADAS to MaaS, what’s trending
- Who’s Who in the Ecosystem – National, state, and local players to know
- Breaking In – Practical tips for gaining traction in the U.S.
- Case Studies – Real-world lessons from Estonian and Finnish innovators
- Q&A+What’s Next
Registratation has ended
Additional information:
The webinar is supported as part of ISMEF, an Interreg Central Baltic Programme 2021-2027 project co-funded by the European Union.
